Zona Norte is an area located in downtown Tijuana. Historically, this zone has been a fundamental part of the city's development, being one of the first neighborhoods established when Tijuana began to grow. Zona Norte has a controversial reputation, being known primarily for its nightlife, bars and adult entertainment establishments. Despite its reputation, the zone has been an integral part of Tijuana's history and economy, attracting both tourists and locals. In recent years, there have been revitalization efforts and urban changes in the area.